Q1: Xiangbainian’s development status in the automobile pre-installation market

Xiangbainian was established in 2004. It is a national high-tech enterprise that has been focusing on vehicle fragrance for 20 years. It currently has more than 500 employees.

The Xiangbainian production factory is located in Dongguan Songshan Lake Ecological Park. It has a self-built production industrial park of 20 acres of self-purchased land. The company has passed IATF16949 ISO9001 14001 and other quality system certifications.

Xiangbian's car fragrance products are in a leading position in the industry. The front-mounted fragrance system ranges from software development to electronic hardware design, from structural hardware conception to mold manufacturing, from injection molding to PCBA SMT, etc., from car factory customers to the scent of car owner user portraits of each brand car. From model proposal to the development and mass production of fragrance carriers. From research and development to mass production and delivery of the entire fragrance system, Xiangbainian can provide end-to-end one-stop supporting services for the entire industry chain. Xiangbainian's front-installation fragrance system project currently cooperates with SAIC-GM projects, BYD, Wenjie, Weilai Automobile, etc. in different dimensions. Several other major car companies are also promoting in-depth communication.

The person in charge of the fragrance front installation market introduces the front installation intelligent fragrance system to customers, photographed at the 2024 Jiuzhou Exhibition Xiang Centenary Exhibition Booth

Q2: The development trend of intelligent fragrance systems in the process of automobile intelligence

The smart fragrance system is part of the olfactory system among the five senses of the smart cockpit. It is a product that provides emotional value to car owners. Fragrance is a "pleasant" product with high support among car owners in the Z era. The new generation of car owners are willing to pay for the fragrance that makes them happy.

A full-scenario smart cockpit fragrance system solution

Smart cockpits are transforming from travel tools to smart mobile spaces, and smart mobile spaces bring more scenario-based experiences. With the demand of car owners and users to create personalized scenes in the cockpit in the third living space, the installation rate of intelligent fragrance systems in brand cars of major car manufacturers is constantly increasing. Regarding the installation rate of previously installed fragrance systems, the Xiangbainian team has conducted on-site research. At the Shanghai Auto Show in April 2023, 63 brand cars were surveyed, and 19 were equipped with them, with the installation rate being 30%. The Guangzhou Auto Show in November 2023 surveyed 63 brand cars, and 23 of them were equipped with it. The installation rate was 38%. The installation rate increased by 8% in half a year.

Q3: What are the challenges faced by automotive smart fragrance applications in the field of pre-installation?

As car owners have higher and higher requirements for the scene-based experience of intelligent five-sense products in smart cockpits, the smart fragrance of the olfactory system will have relatively slower product upgrades and technology iterations than vision and hearing. Some, after all, the intelligent fragrance system has only emerged in recent years, and does not have as long a technical history as the vision system and the auditory vision system. Furthermore, the adoption rate is rapidly increasing. It is hoped that through the joint efforts of the industry, the user experience will be maximized and the adoption rate will reach 80% to 90% in the next three to five years.

Sun Fenglian, head of the front-loading market of Xiangbainian, shows off the smart fragrance machine for front-loading