With the continuous advancement of technology, the automotive industry is undergoing unprecedented changes.On the evening of April 22, the much-anticipated BAIC Polar Fox Alpha S5 was officially launched, becoming a benchmark for leading a new era in the automotive industry.. This car incorporates a number of eye-catching technologies, demonstrating the forward-looking design and technical strength of BAIC Jihu. Among them, one of the most eye-catching highlights is the elimination of the traditional instrument panel and the bold use of an advanced 68-inch augmented reality head-up display system (AR-HUD). This system combines the vehicle's advanced assistance such as autonomous driving and intelligent obstacle avoidance. The driving function brings an unprecedented immersive driving experience to the driver.


It is reported that,The super-large augmented reality head-up display system mounted on this model is handled by BOE ecological chain partner Hefei Jiangcheng Technology Co., Ltd., which is responsible for the design and development, engineering quality and delivery services of the entire project.. This innovative design of the Alpha S5 not only demonstrates BAIC Jihu's pursuit of technological innovation, but also heralds the future development trend of the automotive industry.


JiFox Alpha S5 is launched with shock, innovatively equipped with 68-inch AR-HUD, Jiangcheng Technology leads a new chapter in intelligent driving

BAIC Polar Fox Alpha S5


The traditional instrument panel has long played a core role in vehicle information display, providing drivers with key data such as vehicle speed, fuel level, and water temperature. However, with the rise of intelligent driving technology and new energy vehicles, the demand for driving information has become more diversified, and the driver's visual attention needs have also changed. As traditional dashboards find it difficult to adapt to these new demands, there is an increasingly heated discussion within the automotive industry on whether to cancel vehicle instrument clusters.


From a regulatory perspective, my country's relevant laws do not mandate that vehicles must be equipped with traditional instrument panels, and more and more countries and regions are beginning to try to relax regulatory restrictions on vehicle instrument panels, which provides automobile manufacturers with broad scope for innovation. space. For example, Tesla's Model 3 adopts a non-traditional dashboard design, with only a large touch screen placed in the center console area to display driving information and vehicle control functions.


From a safety perspective, eliminating instruments is not a simple subtraction, but rather ensures the safety of the driving process by introducing more advanced technologies, such as enhancing vehicle perception and improving intelligent driving systems. It is out of such considerations that the JiFox Alpha S5 chooses to be equipped with an oversized augmented reality head-up display system, canceling the traditional instrument panel with an innovative attitude, which not only brings an unprecedented driving experience to the driver, but also significantly improves the driving experience. safety.


JiFox Alpha S5 is launched with shock, innovatively equipped with 68-inch AR-HUD, Jiangcheng Technology leads a new chapter in intelligent driving

北汽极狐阿尔法S5 内饰


Of course, driver acceptance is also a consideration that cannot be ignored. The traditional instrument panel is part of the driver's long-term habits. Once it is cancelled, it does take some time to get used to it. By using advanced augmented reality head-up display systems, we can present driving information and vehicle control functions in front of drivers in a more intuitive and convenient way to enhance drivers' trust in vehicle safety.


The augmented reality head-up display system not only fully covers the functions of traditional instruments, but also has become the preferred alternative product for automobile manufacturers after the cancellation of instruments with its innovative and efficient way of displaying driving information. As a pioneer in this field, Jiangcheng Technology uses AR to empower intelligent driving based on the company's self-developed full-stack AR-HUD technology, bringing users an unprecedented immersive visual experience and actively promoting a leap in new productivity.


Take the BAIC Jihu Alpha S5 as an example. This newly launched pure electric sedan fully demonstrates the charm of technology. It is equipped with Jiangcheng technology augmented reality head-up display system. With its excellent optical performance and diversified functions, it has become a smart driving A model of innovation in the field. Its AR-HUD can provide a maximum screen size of 68 inches, providing drivers with an unprecedented broad field of vision and clear driving information, thereby significantly improving the convenience and safety of driving.


JiFox Alpha S5 is launched with shock, innovatively equipped with 68-inch AR-HUD, Jiangcheng Technology leads a new chapter in intelligent driving

北汽极狐阿尔法S5 AR-HUD效果


同时,Jiangcheng Technology uses self-developed augmented reality algorithm models and cutting-edge 3D engine rendering technology to intuitively present key driving information displayed by large-size AR-HUD in the form of three-dimensional images directly in front of the driver's sight.. This information display method that blends virtual and real creates an immersive driving experience for drivers, allowing them to grasp the core data of road conditions more quickly and focus more on the driving process, thus greatly improving the comfort and fun of driving. .


In addition, Alpha S5 is also equipped with a high-definition home theater mode, which not only supports AR-HUD online playback of high-definition videos, but also has a unique private playback function, thus greatly enriching users' off-driving entertainment experience.


The successful launch of the JiHu Alpha S5 not only demonstrates BAIC JiHu's leading strength in the fields of new energy and intelligent driving, but also demonstrates Jiangcheng Technology's outstanding technical strength in the field of AR-HUD.Jiangcheng Technology, as a technological innovation company that integrates cockpit visual full-stack technology, empowers intelligent driving with AR, and promotes new productivity leaps, has rich technology accumulation and mass production experience, and its products enjoy a good reputation and reputation in the market. Widely used, it is the preferred partner of many car companies


In the future era of smart driving, we also look forward to more car companies joining this smart driving revolution, jointly promoting the progress and development of the industry, and bringing us more surprises.

原文始发于微信公众号(佐思汽车研究):JiFox Alpha S5 is launched with shock, innovatively equipped with 68-inch AR-HUD, Jiangcheng Technology leads a new chapter in intelligent driving

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