current,2024The Beijing International Automobile Exhibition is in full swing at the China International Exhibition Center. At this high-profile industry event, Hongqi Motors' Golden Sunflower concept car made its debut. With its unique design concept, innovative technology and exquisite vehicle appearance, it attracted widespread attention at home and abroad.
It is reported that this concept car is equipped with a car-mounted sky screen projection from Guangfeng Technology (688007.SH), one of the first companies listed on the Science and Technology Innovation Board, aiming to provide users with a more entertaining and personalized driving experience.
Hongqi Golden Sunflower concept car unveiled at Beijing Auto Show
According to official information, Golden Sunflower, as a sub-brand of Hongqi, represents the full integration of the top craftsmanship and art spirit with five thousand years of Chinese civilization. The new concept car of Golden Sunflower, which debuted this time, not only interprets cultural classics and inherits Hongqi genes, but also incorporates forward-looking technology and top-level craftsmanship to fully satisfy all future users' imaginations of ultra-luxury brands.
红旗金葵花概念车
The on-board sky screen projection system installed in this concept car uses the original ALPD semiconductor laser light source technology of Guangfeng Technology, which greatly enriches the driving experience. In appearance, the canopy maintains the integrity of the large-size glass, providing drivers and passengers with a broad field of vision and enhancing the lighting effect of the vehicle. When the viewing mode is activated, with just one button operation, the canopy can cleverly transform into a "projection giant screen", creating an immersive viewing experience or adjusting the atmosphere in the car without the need for an additional large LCD screen. You can enjoy a cinema-like giant-screen viewing effect while retaining the light-transmitting properties of glass.
Compared with traditional car canopies, Guangfeng Technology’s car-mounted canopy projection system achieves seamless switching between real scenes and virtual scenes. Users can freely choose viewing mode, atmosphere mode or maintain the real scene view according to their needs, so that the driver’s and passengers’ vision The experience is richer. More importantly, the application of this technology leaves more room for innovation in car interior design, making the vehicle significantly improved in terms of technology and luxury, and will become a highlight in future car design.
红旗金葵花概念车
At present, competition in the smart car market is becoming increasingly fierce, and car companies are faced with the challenge of standing out from many similar products. Against this background, the differentiated design of smart cockpits has become a key market strategy for car companies. As the market's desire for innovative technologies continues to heat up, consumers' expectations for smart car experiences are also increasing. Under this trend, innovative highlights such as vehicle-mounted sky screen projection technology have become an important means to attract consumers' attention.
The debut of the Hongqi Golden Sunflower concept car not only shows the world the rise and strength of Chinese automobile brands, but also reflects that while Hongqi inherits the classic elements of the brand, it actively integrates modern technology and innovative thinking, bringing more diversified and innovative products to consumers. Personalized choice shows the world the innovation capabilities and development potential of China's automobile industry.
The article comes from Guangfeng Technology
The original article was posted on the WeChat official account "Smart Car Club."Hongqi Golden Sunflower concept car made a stunning debut at the Beijing Auto Show, equipped with Guangfeng Technology’s in-vehicle sky screen projection
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