Recently, Nobo Auto signed a strategic cooperation with Southwest Jiaotong University. Professor Ding Weiping of Southwest Jiaotong University, Nobo Auto R&D Vice President Mao Junting, Seat Technology Director Li Wei, and NVH chief expert Dr HU attended the signing ceremony. In the future, the two parties will carry out in-depth cooperation in car seat design research projects.

Jointly build a new platform for the integration of industry and education | Nobo Auto and Southwest Jiaotong University reached strategic cooperation
Jointly build a new platform for the integration of industry and education | Nobo Auto and Southwest Jiaotong University reached strategic cooperation

Southwest Jiaotong University, as a well-known "Double First-Class" and "211 Project and 985 Project Advantageous Discipline Innovation Platform" university in China, has strong scientific research strength and rich scientific research experience. As a dynamics expert with in-depth research on seat NVH, Professor Ding Weiping is engaged in research on automobile noise and vibration control and acoustic comfort (NVH), new energy vehicle design theory and technology, and automobile intelligence theory and technology. It has obtained nearly 20 invention patents and many other government and industry honors.

Jointly build a new platform for the integration of industry and education | Nobo Auto and Southwest Jiaotong University reached strategic cooperation
Jointly build a new platform for the integration of industry and education | Nobo Auto and Southwest Jiaotong University reached strategic cooperation

In this cooperation, both parties will jointly carry out research on "seat modal design methods" and "acoustic superstructure application", and by giving full play to their respective advantages and resources, they will jointly overcome key technical problems in the field of automotive seats and improve the performance of automotive seats. The quality and comfort provide consumers with a better riding experience and inject new impetus into the innovative development of the automotive seating field.

Jointly build a new platform for the integration of industry and education | Nobo Auto and Southwest Jiaotong University reached strategic cooperation
Jointly build a new platform for the integration of industry and education | Nobo Auto and Southwest Jiaotong University reached strategic cooperation
Jointly build a new platform for the integration of industry and education | Nobo Auto and Southwest Jiaotong University reached strategic cooperation
Jointly build a new platform for the integration of industry and education | Nobo Auto and Southwest Jiaotong University reached strategic cooperation

As the world's leading supplier of car seats, Nobo Auto has always regarded technological innovation as the core driving force for corporate development. By continuously increasing investment in R&D, it has carried out technological innovation and continued to improve the design, materials and manufacturing processes of car seats to meet its needs. Consumer demand for comfort and safety.

At the same time, Nobo Auto also actively cooperates with industry scientific research institutions and has made a series of important breakthroughs in the areas of intelligent and lightweight seats. At the ongoing 2024 Beijing Auto Show, the car seats supplied by Nobo Auto received positive reviews from the audience.

Jointly build a new platform for the integration of industry and education | Nobo Auto and Southwest Jiaotong University reached strategic cooperation
Jointly build a new platform for the integration of industry and education | Nobo Auto and Southwest Jiaotong University reached strategic cooperation

Gather all our efforts and make progress together

Nobo Automobile will carry forward the past and usher in the new, thinking about changes and taking the lead

Focus on improving quality and cohesion, exploring integration and innovation

打造更具竞争力的产品力和品牌力

Let’s create a better future together!

Jointly build a new platform for the integration of industry and education | Nobo Auto and Southwest Jiaotong University reached strategic cooperation

Recently, NOBO Automotive signed a strategic cooperation agreement with Southwest Jiaotong University. Professor Ding Weiping from SWJTU, VP of R&D at NOBO Mao Junting, Director of Seat Technology Li Wei, and NVH Chief Expert Dr. Hu attended the signing ceremony. In the future, the two parties will deepen their cooperation in automotive seat design research projects.

 

Southwest University is a prestigious university in China, known for its "Double First-Class" initiative, as a participant in the "211 Project" and "985 Project," showcasing strengths in innovative disciplines. The university boasts a robust research capacity and rich research experience. Professor Ding Weiping, a leading expert in the dynamics of NVH (Noise, Vibration, and Harshness) in automotive seats, has been engaged in research in areas including automotive noise and vibration control, acoustic comfort, new energy vehicle design, and intelligent vehicle technologies. He has obtained nearly 20 invention patents and has received numerous government and industry honors.

 

This cooperation will focus on joint research in "Seat Modal Design Methods" and the application of "Acoustic Metamaterials."By leveraging each other's strengths and resources we aim to tackle key technical challenges in the automotive seating field, enhancing the quality and comfort of car seats to provide consumers with a superior riding experience.

As a global leader in automotive seating solutions, NOBO has always considered technological innovation the core driver of its development. It has increased research and development investment, conducted technical innovations, and continuously enhanced the design, materials, and manufacturing processes of automotive seats.

 

NOBO actively cooperates with industry research institutions and partners, achieving significant breakthroughs in seat intelligence and lightweight design. At the 2024 Beijing Auto Show, attendees highly praised NOBO's automotive seats for their on-site experience.

 

Jointly build a new platform for the integration of industry and education | Nobo Auto and Southwest Jiaotong University reached strategic cooperation

Jointly build a new platform for the integration of industry and education | Nobo Auto and Southwest Jiaotong University reached strategic cooperation

Jointly build a new platform for the integration of industry and education | Nobo Auto and Southwest Jiaotong University reached strategic cooperation

The original text was originally published on WeChat public account (Nobo Automotive System):Jointly build a new platform for the integration of industry and education | Nobo Auto and Southwest Jiaotong University reached strategic cooperation

With the continuous enrichment of smart cockpit scenarios, passengers spend more and more time in the cockpit, putting forward higher and higher requirements for riding experience and comfort experience. When the journey is no longer a short period of time, how to optimize and improve seat comfort? Sex has become an important issue at the moment, and smart car seats have emerged. As a device that directly contacts the driver and passengers, seats play an important role in user experience and are also one of the factors that distinguish the level of automobile manufacturers. Today's high-end seats incorporate a wide range of applications for seat adjustment or seat movement, seat comfort (dynamic cushions, lumbar support, massage, heating, cooling and/or ventilation, seating assistance and personalized adjustment memory function), seat safety function, seat occupant perception (multiple built-in sensors can provide feedback information to the system). Due to the additional functions, modern seat modules have become as complex as body control modules and face similar challenges in terms of power supply, communication, sensing, activation and control, and quiescent current. In order to minimize the space requirements, power consumption and quiescent current of the management seat control module, functional integration becomes one of the important design factors. Therefore, smart car seats contain numerous motor drives and control units, and fabric selection and ergonomic design also need to be considered. The technical threshold is comparable to that of robots. In order to strengthen industry chain exchanges, jointly promote industry development, and learn about the latest product trends, Abant has established an automotive smart seat industry chain exchange group for everyone. Everyone is welcome to join the group for exchanges and discussions.
en_USEnglish